Say Cheese Walkthrough: Your First Run From Start to Chaos

This Say Cheese walkthrough follows the route most players take on their first run, the one that ends with the whole park in chaos. It is the natural first story to play, because it introduces the characters you need to recognize for almost every other ending. Follow the Say Cheese walkthrough below photo by photo and you will unlock the Viral Ending and learn how the game reacts to your camera at the same time.

The steps come from a narrated community walkthrough video, cross-checked against a second full guide. In that video, the whole run takes about three and a half minutes.

Walkthrough Overview

Part 1: The Man in the Suit

The run opens with a scene that is easy to ignore: a man in a suit pays to cause chaos in the park. You do not need to photograph anything yet on this route, but pay attention to him.

• He is the reason the conflict starts.
• He comes back in later runs, and community guides describe him as "about to do something dangerous" when he does.
• The moment he hands over money is the key photo for the final ending, Follow the Money. On this first run, just remember that it happens.

Part 2: The Square and the Circle

Next, wait for a crazed square to start shouting at a circle. This is the moment the whole Viral route depends on.

1. Keep your camera up. The reaction you need is short.
2. Wait for the circle to look scared. Do not shoot the square on its own.
3. Take the photo as the circle reacts. Community guides describe this exact shot: capture the moment the circle gets scared by the square.

That photo becomes a headline about circles being afraid of squares. From here, the park starts to change.

Part 3: The Park Heats Up

After your first headline, things start to get messy. Circles and squares grow suspicious of each other, and arguments break out.

• Keep photographing the conflict. Each new photo of the circles and squares fighting feeds the next headline.
• Stay on one story. Taking pictures of the TV, the cricket or people smiling here can pull the run toward a different ending.
• Do not put the camera down. Stopping once the violence begins is how you get the Eyes Closed Ending, which is the opposite of this route.

Part 4: The Viral Ending

Eventually, someone shows up who is about to do something crazy. Keep capturing what happens. The headlines escalate one last time, and the park turns into complete chaos. That is the Viral Ending, and it is the first entry in the endings list.

It is a dark ending on purpose. Say Cheese is based on We Become What We Behold, a game about news cycles, and the Viral route shows what happens when the camera only ever looks at fear. Our story explained page covers what the game is saying with it.

After Your First Run: Where to Go Next

Now that you know the characters, you can steer the park anywhere you like. Restart the story and pick one goal per run.

For the full list and the best order, see all 12 endings. If you are still learning how photos turn into headlines, the beginner guide explains the camera in more detail.

Say Cheese Walkthrough FAQ

How long is a run in Say Cheese? Short. The Viral run in this Say Cheese walkthrough takes about three and a half minutes in a community video, and several other endings take two minutes or less.

Which ending do you get on your first run? Most players land on the Viral Ending, because photographing the square and circle conflict is the most obvious thing to do.

Who is the man in the suit? He pays to cause chaos in the park at the start of the story, and photographing that payment is the key to the final ending, Follow the Money.

Can I get the Viral Ending by accident? Yes. If you keep photographing the arguments and fights, the park slides into chaos on its own.